In January 9, 2007, Apple introduced the iPhone. By the fourth quarter of that year had more than one million units sold.
The success of the iPhone is just one part of the history of the penetration of the mobile phone market in today's wired society. In the United States alone estimated number of mobile users amount to approximately 285 million in 2009. These run the entire constellation of phone brands and carriers, from simple operational models to the bleeding edge technology smartphones, but each of them has the gadget that allows them to connect and be contacted anytime, anywhere (as long as there is a carrier signal, that is to say): now available everywhere your mobile phone.
This mighty large numbers is therefore advertisers keenly observe the mobile phone industry. Many believe that that is where the future of marketing is. Cell Phone advertising is fast becoming a part of the sales toolkit for all companies, whether large or small.
The first compelling with mobile advertising is its reach. Let us spell out that for effect: two hundred and eighty-five million. It is the number of people who spend every day and probably every hour at least they are awake, with a mobile telephone device not more than an arm's length away. Many, if not most of these mobile phone users would eventually leave their house half-naked than do it without their units. They can forget about most anything-to eat, to brush their teeth, perhaps their wallets or to wear matching socks-but they will not forget their way to easily connect and connect to other people.
Compared to the more traditional types of media, the large number of people reached by mobile phones and carriers the link with their friends and relatives and society in General is simply amazing. If your medium has this kind of reach, how effective and efficient to get your sales pitch over can be.
Other important advantage mobile advertising is that people just can't shut down or switch to another channel when it's time to hear a Word from our sponsors. There are no buttons to press to get rid of a pop-up ad that with Web sites, or there is no need to click on a banner.
When you send a sales plan to a phone, people will make that almost instinctive actions when the device to make or warbles or playing some weird tone: they reach for it and verify who or what it is. Immediate proximity. Sure, the person who received your ad via SMS or application in their smartphone can choose to simply ignore you, but important here is that they have seen it. With commercial TV, minute ads start running, you bet on your fingers fly over the remote flipping through channels. With newspapers, readers can simply skip over your fantastic designed ad full-page, color. Radio listeners can Call simply their recipients to another station or just download their music and podcasts to their mp3 and mp4 players. Those who surf the Web will move their pointer to the "x" button or type a new URL.
But with mobile phone advertising, only the Act of reaching out to their mobile phone to look at why it did that familiar sound and look at the screen and it shows the message could be any opportunity sales pitch needs. The disinterested will just press a button to make you go away. But just think about how many people can get information about your latest product or service, and are interested in checking it, through the only message a they would not have seen or heard in other media?
Finally, there are costs. Raaste form of mobile phone advertising can be done with a dozen people manually inputing a message and send it via SMS, also manually. There are some programs that can set you back by a few hundred dollars but can make the same massive for a minimum amont efforts. And there are those who make beautifully crafted ads to send to the latest Smartphones that use their advanced features may receive direct consumer's virtual home with bells and whistles to not possible in a TV commercial unless you have a budget straight from a Hollywood studio.
But if you are a person to write of "txtspeak" and send to all the names in the phone's address book that you sell some nice brownies, or certain well-oiled, tech computer-savvy team that makes a cutting edge ad to send to subscribers to the latest Android phone, the costs of mobile advertising is much cheaper than thousands of dollars, you have to pay for even a ten-second place on TV and radioor an eighth of a page on a newspaper, black and white.
And the effectiveness of it gives you that the provision of security as for money in cell phone advertising, your message came across. You don't have to sit there monitoring software tracing to see if someone has clicked on your banner ad. You don't have to worry if someone saw your expensive TV commercial or newspaper ad. You do not even have to pay some investigation the company an enormous amount of money in order to find out whether your campaign was effective.
Which mobile phones increasingly become an integral part of life in the 21st century, and even some of the poorest regions of the world begin to see the penetration of this fantastic gadget, cell phone advertising could actually be the next frontier in sales and marketing.
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