While still relatively young and adolescents, the Internet has proliferated to keep exponentially, the world's borders only slightly closer to each other, it is permissible for a blue ocean to global entrepreneurs have made billions of, and arguably just as radically, it has changed American small business advertising and how a company interacts with consumers forever.
Online ads have taken many forms and shapes, and will continue to innovate in new ways we have not yet seen, and millions of even the smallest companies are on board. Nearly 30 billion dollars will be spent this year and this figure is expected to increase nearly 30 fold by the year 2013 to more than 42 billion dollars. The universal advertising model for business is simple: the advertiser pays the money to be seen and "clicked-on" within an affiliate website that drives traffic by offering free content. It is true.
But if you really want to be forward-looking ad computer-savvy small business owners, then this article is for you. Here is a list of the most innovative advertiser tools, tips and trends that have already and will continue to-land in the paws of small businesses eager worldwide. The list is hierarchical from the earliest ad innovations for today's merging trends and thereafter.
Mobile Web sites
It does not seem so long ago when it was frustrating to visit a Web site from your mobile phone: slow connection and download speeds, banners and logos, and ugly, missing jumble hyperlink text. Boy, how it has changed. With today's phones, consumers demanded the same functionality and user abilities when surfing the Web as they do when they work on a portable computer and phone makers listening.
There is no denying the transition to mobility. While we still can behind the curve on a country-wide Internet infrastructure (South Koreans Gets an average of 14.6 Mbps compared U.s. paltry 3.9 Mbps), we're far in the smart phone design and innovation. Two of the world's largest competitors, Google and Apple, after all, on our home turf for the Almighty smart phone and the ad market share.
And how much Americans business using their mobile phones is only going to increase, together with competition between advertisers, suppliers and consumers. But not all have a smart phone and those who still do not want to access information on the go. Ensure that the content on your Web site is compatible with most mobile phones. A surefire way to do this is to create a simple mobile Web site that can be accessed from the home page or landing page on your site.
Google AdWords/AdSense
If you don't promote your business on Google even when I have a question: where are you advertising, and why? Google (can you imagine a ' greatest innovations list "without them?) on your own made advertising over the city, State, country and the world simple, affordable and efficient for companies of all sizes, especially small.
With the rollout of Pay-Per-Click (PPC) years ago closed Google indefinitely as elite advertisement platform of this century. This is due to the efficiency genius: companies pay only for an advertisement when it was clicked. convert these visitors into customers is up to the business. Prices are based on "bud" tied to "keywords"-in other words, you are choosing which keywords you want to pay for, and you choose how much you want to pay for them, Google's algorithm will place your ads in search queries that contain your search term, provided that your bid is sufficient.
You wonder what the big deal is, considering that Google has shook up and showed an entire industry on its head with its powerful, disturbing ad model in just 10 years. With Google, can small businesses open go global morning and do it for a fraction of the cost that sort of growth required once.
Online Video
Only a few years ago, a boy named Justin Beiber probably playing kickball at an elementary school yard and avoid icky girls with Cooties. With the explosion in popularity of destination user content generated video YouTube, the third most popular website in the world, Justin extinguish with a hit record and tiny bopper so far his music video has clocked over 374 million views. Just behind his video of the "most watched YouTube uploads" is a movie of a small child to get his finger bitten by brother baby. This video has received over 245 million views.
Pair a sharp reduction in simple hand-held camcorder prices with the world's most popular video sharing site, and what you have is an opportunity to promote your company on a new medium that anyone with an Internet connection can appreciate. Create online videos about your organization, site, industry, products or services is simpler (and more valuable) than ever before. Hook for a small business owner is that you don't need to be Steven Spielberg to do that, either.
The future of Internet video is right here. This month, Google began running ads on cable networks throughout the country for Google TV, software built into certain selected LG and Sharp flat-screen TV models already have hit shelves, so that the user can browse and download from the Internet and use their favorite Apps. Mesh size between cable television and the Internet was inevitable, and thus will change in the way small businesses think of internet video advertising.
Smart phones and location-based services
Have you ever been nervous thinking that advertising can one day on your mobile phone? Not be, because it is already here. Innovation of Apps have allowed for a small cottage industry of software developers to break out into a billion dollar industry that creates and distributes games, tools, business productivity tools and thousands of more micro-applications for your mobile phone-many of which come with advertising.
So what is changing in this young industry whose sales are estimated to surge protection over $ 17.5 billion by 2012? It is called location-based services or LBS, and it is rapidly approaching With LBS, has programmers found a way to add a twist in the social networking obsession by consumers. instead of users posting updates about what to do, are relying LBS providers users will want to post updates on where they are involved.
LBS Apps supported by GPS technology that can be used to track just about anything these days, and on the cheap: the costs associated with the development of GPS products has Tanked as demand has soared. You can buy a "people-locater" App on the iPhone for $ 4.99. This type of scale has created a niche opportunity for many small local businesses to drive traffic through their stores when you execute their promotions, brand and sales through the roof.
Small businesses can harness the power of kg of just get involved with some applications and services out there. You can post the vouchers and give away "points" that can be exchanged for your products or services by asking customers to "share" they are at in your store, eat your food, or review your business online.
The next wave of disruptive forces in small business advertising and global consumer trends are unforeseen and unforeseeable. But by thinking ahead, stay quick on your toes and act early, small businesses can take advantage of new trends and techniques in advertising and customer communication and interaction create and claims can Web presence.
Tom Copeland is founder and author of http://www.Bullworthy.com, a web content development and management company for small financial company based in West Palm Beach, Florida.
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