So gone it's just up to me. My father-teams alskar gadgets. He actually worships the latest and greatest devices, and has always been one of the first on the block is the newest "experiment". The problem: he has not always made the best choice of the doohickey to buy. He chose 8-tracks of the cassette, he thought the beta was superior to VHS. I am almost positive he spent valuable time considering and haggling at an Edsel dealership. You get the point.
But he is slower. Way down.
The last major purchase that he made was a big screen TV. No, not the 60 ' HD widescreen. No, absolutely not. It was 50 ' rear projection screen, you know who shot the red, blue and green light from the back and you had to show it straight on? There was no place for cable connections, no surround sound-only a huge blurry picture in an oversized box. Remember how cool pong was to play on it? Yes, it is as it.
Well, its no wonder he of the pace. He is 0-for-all trying to be first and have always had to replace his entire collection, albeit phonograph for CD players, 8 mm projector for DVD, AM radio to Walkman.
Is 70 now the new 16?
As I see it, those on the techie bandwagon has shifted to 13-16 year-olds want to have the latest gadget. Take your mobile phone. If it has a QWERTY keyboard, camera, Internet access, iTunes and millions of downloadable apps, it is a must have. The last thing they want is a mobile phone that actually can make a call.
These teenagers. So ahead of our time.
Can you imagine if they actually went the idea phase of 78-rpm records? Keep up to 12 songs and just take up 144 square inches shelf space. I can hear my children ask, "RPM? How many gigs is it? "
Well, the winds have shifted, the Moon is full and the tide is high. My father-in-law has just got back in the game. He has just bought a mobile phone (paid, of course). I hear it has a camera, (so he thinks ... He remit manual). 70-year-olds do actually. They believe only not,-directions are only the opinions of the producers.
So now he jumped in with both feet and he refuses to make calls.
He communicates with my wife every night via subtitles.
My mother-in-law will not do so, she has dyslexia. And fingers the size of the Kielbasas '.
She will however stay huddled over his shoulder waiting for my wife's response. Little does she realize that texting with dyslexia is easier than to draw diagonal lines with an Etch a sketch.
He texts her as she responds Bwat, Papa. They are new BFFs.
iKnow-right?
So it is father's day and, of course, now that he has joined the "techie revolution" we set out to buy him an iPod Shuffle. That little tiny one-you know, less is more, with the exception of TVs.
I ask Bwat we shopping, "how to keep it charged? How should he add more music? He has no computer, no iPhone, certainly no iTunes? iKnow-right? "
Of course, this forces us to buy car charger and wall charger and I spend every Saturday pre-loading device it with all his favorites.
Audio tracks from Bye-Bye Birdie, Chicago, Music Man, Andy Williams ' version of "The impossible Dream-Yes, he's jamming out right now-I know because he texted Bwat. He is now officially multitasked.
So I suggest to him, let me know if you need more songs added (he has only 3.5 gigs left).
His reply, "all good songs are already written." Really?
Oh-oh
I saw your children
Oh-oh
What you said?
Video killed the radio star.
Video killed the radio star.
-The Buggles, 1979
Wasn't exactly convinced this is what he meant. But this was the first song MTV played (when they played effectively videos).
But as he glides through its playlist, I know that he is satisfied. Bwat is satisfied and I know the technical writers over at Apple is happy, because I am sure he is the only one who has ever Read the user manual.
I know he is happy not because he came into being, he was not the first, and he really doesn't last that owns an iPod. But as he strolls through the hot Arizona sun ear-buds firmly embedded in the head, he knows the new changes in technology today does not cost him an arm and a leg to upgrade or replace this small harmonious beauty and he can finally throw out its latest 8-track tape.
Do you know of a friend, relative, work mate who constantly goes out and Download's "8-Track" technique? We would like to hear about it!
Rick Harshman is the Casino Marketing Manager for G.A. Wright marketing, Inc., the leading direct response and marketing integrated companies specializing in loyalty programs for the gaming industry. For more information Call (720) 941-2422, Rickh@gawright.com e-mail or visit http://gawrightcasinomarketing.com
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